ONE:In the middle of the course was a stand, and there, with the officers and civil functionaries, were four English ladies who had accompanied their husbands to this remote station. They thought of their dress and took care of their babies, living among these Sikhs whom the native priests are perpetually inciting to rebellion, and seeming to have not the least fear of danger.A rosy light flooded the whole scene with fiery radiance, and then suddenly, with no twilight, darkness blotted out the shape of things, drowning all in purple haze; and there, where India had vanished, a white mist rose from the ocean that mirrored the stars.
We believe ideas come from everyone, everywhere. In fact, at BlackTie, everyone within our agency walls is a designer in their own right. And there are a few principles we believe—and we believe everyone should believe—about our design craft. These truths drive us, motivate us, and ultimately help us redefine the power of design. We’re big believers in doing right by our neighbors. After all, we grew up in the Twin Cities and we believe this place has much to offer. So we do what we can to support the community we love.
Over the past four years, we’ve provided more than $1 million in combined cash and pro bono support to Way to Grow, an early childhood education and nonprofit organization. Other community giving involvement throughout our agency history includes pro bono work for more than 13 organizations, direct giving, a scholarship program through the Minneapolis College of Art & Design, board memberships, and ongoing participation in the Keystone Club, which gives five percent of our company’s earnings back to the community each year.
ONE:
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:[Pg 295]
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:Under the archway by which we entered a cow crossed our path, her head decked with a tiara of peacock's feathers, and went her way alone for a[Pg 200] walk at an easy pace. Within the palace is a maze of corridors, and pierced carving round every room fretting the daylight. An inner court is decorated with earthenware panels set in scroll-work of stone. A slender colonnade in white marble is relieved against the yellow walls, and below the roof, in the subdued light of the deeper angles, the stone, the marble, the porcelain, take hues of sapphire, topaz, and enamel, reflections as of gold and mother-of-pearl. In a pavilion is a little divan within three walls, all pierced and carved; it suggests a hollow pearl with its sides covered with embroidery that dimly shows against the sheeny smoothness of the marble. The effect is so exquisitely soft, so indescribably harmonious, that the idea of size is lost, and the very materials seem transfigured into unknown substances. One has a sense as of being in some fairy palace, enclosed in a gem excavated by gnomesa crystal of silk and frost, as it were, bright with its own light.
ONE:This interminable piece, with twenty changes of scene, dragged its weary length till two in the morning. One by one the soldiers went away; even the baboos soon followed them, and only the coolies remained, enthusiastically applauding every scene, every harangue, in a frenzy of delight, before the final apotheosis of Tazulmulook and Bakaoli, as man and wife, lovingly united against a background of trees with golden boughs.We visited a temple where the natives treasure the couch of the Guru Ram-Roy, a very holy and much venerated fakir.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:Behind a ponderous wall, dinted all over by shot, and showing broad, light patches once covered by earthenware tiles, is the palace of Runjeet Singh, inlaid with enamelled pictures in green, blue, and yellow of tiger-fights and horse-races, mingling with flowers and garlands of boughs. The durbar, the hall or presence chamber, opens by a verandah on a forecourt paved with marble; in its walls are mirrors and panels of coloured glass over a ground of dull gold, agate-like tints iridescent with a nacreous, silvery, luminous lustre.Above Darjeelinga modern and fashionable health-resort, a town of villas, for the most part with corrugated iron roofshangs a dense mist, cutting off the horizon at a distance of a few miles; and through the dull substance of this fleece, at an impossible height, there was a reflectiona mirage, an illusion, a brighter gleam, a bluer shadow, which might be the top of a mountain; but so high up, so far away, and above all so transient, that it failed to fix itself on the memory, blotted out at once by the pallid wall that shut[Pg 147] in the scene. But at sunset one thickness of the haze melted away, unveiling, leagues on leagues away, a chain of giant mountains, not yet the snowy peaks, but bright-hued cliffs on which gold and purple mingled in symphonies before dying into violet, turning to blue in the moonlight; and the mists fell once morea shroud at our feet, an abyss of shadows, in which the tea-planters' lamps twinkled through the darkness.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:In the atmosphere floated a pale blue smoke, rising from a heap of weeds that some children were burning, a weird sort of incense, acrid and aromatic, fading against the too-blue sky.On the outside, all round the lower part of the monument, carved borders frame flowers of pale mosaic in the walls; the ornament is in such faint relief that at a short distance it is invisible, and the Taj is seen only in the perfect elegance of its[Pg 206] proportions. The mausoleum is built on a broad terrace of white marble at a height of 270 feet, overhanging the Jumna; and the impressive, harmonious outline commands the plain from afar.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:The Rajah being absent we were allowed to see everything. On the upper floor is the Ranee's dressing-room. All round the large room were glass wardrobes, in which could be seen bodices in the latest Paris fashion, and ugly enough; and then a perfect rainbow of tender opaline hues: light silks as fine as cobwebs, shawls of every dye in Cashmere wool with woven patterns, and[Pg 53] gauze of that delicate rose-colour and of the yellow that looks like gold with the light shining through, which are only to be seen in Indiaroyal fabrics, dream-colours, carefully laid up in sandal-wood and stored behind glass and thick curtains, which were dropped over them as soon as we had looked. And crowding every table and bracket were the most childish thingsscreens, cups and boxes in imitation bronze, set with false stonesthe playthings of a little barbarian. A coloured photograph stood on the toilet-table between brushes and pomatum-pots; it represented the mistress of this abode, a slender doll without brains, her eyes fixed on vacancy.Some prisoners were brought to the train; a single sepoy led them by a chain. Two carried enormous bales, and the third a heavy case. They packed themselves into a compartment that was almost full already, and one of a couple that were chained together by the wrists put the chain round his neck; then, when he had scraped acquaintance with the other travellers, he amused himself by tormenting the hawkers of drink and pastry, bargaining with them for a long time and buying nothing, quite delighted when he had put them in a rage with him.
FORE:And under an arcade priests were hanging the shrine with wreaths of pink and yellow flowers, in preparation for its nocturnal progress, while an old woman, all alone, was bathing in the tank, with much splashing and noise of waters.
Published Aug 30.
TWO:Further away, in another quite small temple, a young Brahmin robed in white, and very handsome, was reading the Ramayana to two women; the three quite filled the little building. The entrance was screened by a curtain composed of jasmine flowers threaded on fine string, and behind this veil of flowers the three figures looked like the creatures of a legend. Outside the sanctuary, seated on the steps and flagstones and obstructing the street, were a score or so of women redolent of lemon and[Pg 178] sandal-wood, and listening to the scripture distinctly chanted out by the young priest.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:Above the mausoleum a fort with battlements towers over the pass, "an impregnable position," the guides tell us.
Published Aug 28.
TWO:In the afternoon the soldiers tilted on horseback, four on a side. They tried to unhorse each other; two or three would attack one, succeeding at last in rolling him off under his charger, while they in their turn were attacked by others, ending in a mle, where the victors and the vanquished left fragments of their thin shirts.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
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The rajah's sleeping-room has at one end a dais ascended by three steps; here the sovereign's bed used to be spread; and here, now, the judges of the Supreme Court have their seats. In the middle of the room was a confused array of benches and tables, and against the walls, also washed with yellow, hung a series of portraits of bewigged worthies.Where the roads cross there are basins where flowers are kept fresh, and above them white pigeons are always fluttering. Public scribes, squatting cross-legged on the ground, trace letters that look like arabesques, on rice-paper with a reed pen. Those who dictate them crouch beside them with an absorbed and meditative expression, dropping out the words one by one with long pauses between.
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