
FORE:Inside the building, under a silken Persian rug, stretched like an awning, there were piles of coin on a cloth spread on the ground, with flowers, rice, and sweetmeats offered there. In a recess was a band of musicianstom-toms and fiddlesscarcely audible in the turmoil of shouted prayers and the chatter of the faithful.
Published Aug 28.
TWO:In the English quarter of Bombay the houses are European: Government House, the post office, the municipal buildingsperfect palaces surrounded by gardens; and close by, straw sheds sheltering buffaloes, or tents squatted down on common land; and beyond the paved walks are beaten earth and huge heaps of filth, over which hover the birds of prey and the crows.A woman on the river-bank was flinging into the water, with devout unction, scraps of paper on which the name of Rama was written, rolled up in a paste made of flour. Not far from her another woman was praying; she stopped to wash her copper cooking-pots, then prayed again; gave her baby a bath, and then, squatting on the lowest step, prayed once more, and for a long time, after which she picked up her pots and her little one and went her way.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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