ONE:Just within the enclosure to our right is a tomb. A Mohammedan who came forth to take the sacred[Pg 74] hill, the brother of an emperor of Delhi, fell dead at the foot of a Ja?n idol, which he had dared to touch with his staff. How the legend developed it is impossible to say; but this warrior, buried on the spot where he was stricken down by the divinity, has the miraculous power of curing barrenness in the women who invoke him. Votive offerings, little cradles daubed with yellow and red, are heaped on the pavement and hang to the railing.Towards evening Ellora came in sight, the sacred hill crowned with temples, in a blaze of glory at first from the crimson sunset, and then vaguely blue, wiped out, vanishing in the opalescent mist.
We believe ideas come from everyone, everywhere. In fact, at BlackTie, everyone within our agency walls is a designer in their own right. And there are a few principles we believe—and we believe everyone should believe—about our design craft. These truths drive us, motivate us, and ultimately help us redefine the power of design. We’re big believers in doing right by our neighbors. After all, we grew up in the Twin Cities and we believe this place has much to offer. So we do what we can to support the community we love.
Over the past four years, we’ve provided more than $1 million in combined cash and pro bono support to Way to Grow, an early childhood education and nonprofit organization. Other community giving involvement throughout our agency history includes pro bono work for more than 13 organizations, direct giving, a scholarship program through the Minneapolis College of Art & Design, board memberships, and ongoing participation in the Keystone Club, which gives five percent of our company’s earnings back to the community each year.
ONE:The country was nowhere deserted. Labourers in the rice-fields were transplanting the young seedlings or watering the taller growth that waved in delicate transparent verdure. Or again, there were the watchers perched on their platforms in the middle of the fields; fishermen pushing little nets before them, fastened to triangular frames, or grubbing in the mud in search of shell-fishsmall freshwater mussels, which they carried away in clay jars of Etruscan form. A motley crowd, with animated and graceful gesticulations; the women red or white figures in fluttering sarees, with flowers in their hair, and a few glittering bangles on their arms; the children quite naked, with bead necklaces and queer charms of lead or wood in their ears or their nose; the men slender and active, wearing light-coloured turbans made of yards on yards of twisted muslin, their brown skin hidden only by the langouti or loin-cloth.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:High on a hill, one with the rock, are built the temples, up to which is a flight of steps hewn in the stone itself. At every stage, or nearly, are little shrines with images of Ganesa, the elephant-headed god, or of Ananta, the sacred serpent, decked with flowers, the mindi flower, which has[Pg 108] a strong scent of pepper. In some places the whole temple, as vast as a cathedral, is hewn out of the hillside; the columns in elaborate and intricate patterns, the niches and altars wrought with inconceivable toil and patience, not a scrap added or stuck on. In the dim distance is a huge red statue of Siva, wreathed with flowers.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
ONE:As we passed the sacred tanks, where a smell of decay filled the air that still rang with the cries of the bats, our horses suddenly shied and refused to go forward, terror-stricken by some invisible danger suggested to them by that reiterated shriek or the corpse-like smell. A very long minute passed as we sat in the carriage, a minute of dread that left us quite excited by this mysterious peril of which we had somehow felt the awe. Nor was it till we had left the great trees by the tanks behind us that the impression wore off under the comforting light of the stars.The orchestra, consisting of a harmonium, a violin, and a darboukha, played a languishing, drawling air to a halting rhythm, while the chorus, standing in a line on the stage, sang the introductory verses.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:A dome of smoke hangs like a vault over the fires, motionless, veiling the sun. The relations of the dead, sitting on their heels, gaze at the flames with an expression almost of indifference; no one weeps, and they converse calmly in no subdued tones.In one of the inmost circles, a sacred elephant had gone must, breaking his ropes, and confined now by only one leg. The chains fastened round his feet as soon as he showed the first symptoms of madness were lying broken in heaps on the ground. The brute had demolished the walls of his stable and then two sheds that happened to be in his way; now he was stamping a dance, every muscle in incessant motion, half swallowing his trunk, flinging straw in every direction, and finally heaping it on his head. A mob of people stood gazing from a distance, laughing at his heavy, clumsy movements; at the least step forward they[Pg 113] huddled back to fly, extending the circle, but still staring at the patient. In an adjoining stable were two more elephants very well cared for, the V neatly painted in red and white on their trunks, quietly eating and turning round only at the bidding of the driver; but one of them shed tears.
FORE:Then a girl's body was brought out, wrapped in white muslin; the bier, made of bamboo, was wreathed with marigolds, and on the light shroud there were patches of crimson powder, almost violet. The bearers, on reaching the river, placed the body in the water, leaving it there for a time.One old man, indeed, bowed so low that he fell into the water, and all the worshippers shouted with laughter.
Mike combines an expert technical knowledge with a real eye for design. Working with clients from a wide range of industries, he fully understands client objectives when working on a project, large or small.
FORE:The ground here and there is stained with large pink patches of a disinfectant, smelling of chlorine,[Pg 9] strewn in front of the house where anyone lies dead. And this of itself is enough to recall to mind the spectre of the plague that is decimating Bombay; in this excitement, this turmoil of colour and noise, we had forgotten it.
Tim is an experienced marcoms practitioner and manages projects from inception to delivery. He understands the synergy between great design and commercial effectiveness which shines through on every project.
FORE:
Be a creative director is a hard task, but Michele loves what she does. Her combination of knowledge and expertise is an important pillar in our agency.
FORE:
Jaye began making websites when animated logos and scrolling text were cool, but has since found a love for simplicity, creating websites that are a pleasure to browse. Monkey Island Fan.
ONE:The attendants threw water on the pauper's pyre, and then with their long bamboos pushed the mass of burnt wood and flesh into the Ganges, where it looked like some enormous black frog with a white patch for the head.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:As the sun sank, a magical light of lilac fading into pink fell on the mountain temples, on the rock partly blackened by ages or scorched to pale yellow, almost white; it shed an amethystine glow, transfiguring the carved stone to lacework with light showing through. A wheeling flock of noisy parrakeets filled the air with short, unmeaning cries, intolerable in this rose and lavender stillness, where no sound could be endurable but the notes of an organ. A ray of fiery gold shot straight into the red temple, falling on the marble Buddha. For a moment the idol seemed to be on fire, surrounded by a halo of burning copper.
This project was crafted for Some Name corp. Detail here a little about your job requirements and the tools used. Tell about the challenges faced and what you and your team did to solve it.
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ONE:A large open niche, supported on massive columns and enclosed by a carved parapet, built by some king with a long, high-sounding name, looks as if it were made of gold; the stone is yellow and flooded with sunshine, which, where the hard material is not too thick, shines through and makes it seem transparent, with the peculiar vibrant glow of molten metal. The shadows, blue by contrast, are as soft as velvet; twinkling sparks are lighted up in the angles of the architrave, by the reflected rays, like stars in the stone itself.After her another woman repeated the ceremony, and then they went away, still singing. This went on for part of the evening. When it was all over they went to eat rice at the bridegroom's house, and meanwhile the same ceremony had been performed with the bride, whom her neighbours had taken it by turns to anoint and perfume, in a house closed against prying eyes.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:Past the buildings, and palaces with gardens enclosed behind pierced stonework, and then across fresh green fields full of flowers, under the shade of banyans and palm trees, we reached the temple of the monkeys. This temple, dedicated to the fierce and bloodthirsty goddess Durga, is painted all over of a vivid red colour, blazing in the sunshine with intolerable brightness. Inside the sanctuary a black image of the goddess may be seen, mounted on her lion, and flowers are arranged about her in radiating lines mingled with gold thread, and producing very much the effect of a theatrical sun. In the [Pg 162]forecourt, on the carvings and the roof of the temple monkeys swarm, rushing after each other, fighting for the grains of maize that are thrown to them, and tormenting the wretched mangy dogs that seek refuge in the temple precincts, where they, too, are kept alive by the faithful.
FORE:Another temple, Sas Bahu, likewise elaborately carved under a roof too heavy for it, has a terrace overhanging the hill, whence there is a view over Lashkar, the new palace, gleaming white among the huge trees of the park.
Published Aug 30.
TWO:Outside the fortifications is a peaceful township of large gardens with row on row of tombstones and mausoleums; some of enormous size, palaces of the dead, and others smaller, but wrought like lacework of stone. For a league or more the necropolis lies on both sides of the road. Across the door of each mausoleum hangs a chain by the middle and the two ends.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:
Published Aug 28.
TWO:
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
CRAFTED IN NEW YORK, USA.
Off next morning to the Khyber Pass. The road lay across the vast monotonous plain, richly productive all the way from Peshawur to the foot of the hills. At one end of a field some men had spread a net and were beating the field towards the corners with a heavy rope that broke down the tall oats; before long the birds were seen struggling under the meshes, but they were soon caught and carried away in cages.
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At the very top of the incline, the enclosing wall, black with age but bright with yellow velvet moss, rises precipitously above the plain, and three light balconies, with columns as slight as flower-stems,[Pg 77] crowned with pointed roofs recurved at the angles, overhang the abyss.
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