
FORE:At a station where we stopped, a man with a broad, jolly, smiling face got into the carriage. He was a juggler and a magician, could do whatever he would, and at the time when the line was opened[Pg 90] he threatened that if he were not allowed to travel free he would break the trains into splinters. The officials had a panic, and the authorities were so nervous that they gave way; so he is always travelling from one station to another, living in the carriages.
Published Aug 30.
TWO:Colonel C went out shooting wild duck on a pool close to Bunnoo with a native, whose horse, led by a servant, came after them. But when they came to the native gentleman's village he mounted, and returned the civility of the salaaming people, who till then had avoided recognizing him, [Pg 282]regarding the fact that a kshatriya had come on foot as sufficient evidence that he wished to pass incognito. Then, when they were out of the village, the native gentleman dismounted and walked on with the colonel.
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In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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