ONE:
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:Another attempt was to burn a portion of the Brest fleet, which was found lying off La Rochelle, in the Basque Roads. Lord Gambier, on the 11th of March, wrote to the Admiralty proposing to send fire-ships amongst them and destroy them. The Admiralty seized on the idea; but instead of leaving Lord Gambier to work out his own plan, they appointed Lord Cochrane to that service, under Gambier. This was sure to create jealousies, not only in the mind of Gambierto whom the Admiralty had written on the 19th, approving his design, and ordering him to execute it according to his own ideasbut also in the minds of other officers in Gambier's fleet. Lord Cochrane proceeded to the Basque Roads in a frigate, arriving there on the 3rd of April, and presenting Gambier with a letter informing him of the change of plan by the Admiralty. Mr. Congreve, with a supply of his rockets, was to accompany the fire-ships from England; and on the 11th, these having arrived, and being joined by several large transports which Lord Gambier had converted into fire-ships, the attack was made. The French squadron was lying between the isle of Aix and the town of La Rochelle, in a narrow passage, commanded by powerful batteries both on the land and on the island of Aix. Besides this, numbers of gunboats were placed so as to defend the approach to the vessels; but still more, a very strong boom was stretched across the passage, formed of enormous cables, secured by equally enormous anchors, and supported by buoys. None of the officers, not even Gambier or Cochrane, seem to have been aware of this boom till some of the foremost fire-ships ran against it; and several of the ships, whilst thus detained, exploded, being too far off to do any harm. But Captain Woolridge, in the Mediator, burst the boom asunder, and the fire-ships sailed up towards the French ships in the dark, and exploded, one after another, with a terrible uproarone fire-ship alone containing fifteen hundred barrels of gunpowder, besides three or four hundred shells and three or four thousand hand-grenades. But the only mischief done was to cause the French to cut their cables, and run their ships ashore. There, the next morning, they were seen; and Lord Cochrane signalled to Lord Gambier to stand in and destroy them before the rising of the tide should float them, and enable them to run up the river Charente. No ships, however, arriving, Cochrane again more urgently signalled that all the fleet was aground, except two vessels, and might easily be destroyed. Lord Gambier paid no attention to these signals, and, as the tide rose, the vessels floated and escaped up the river, except four, which still stuck fast, and were destroyed by[586] Cochrane. Those which escaped were all greatly damaged. Had Gambier stood in with his vessels promptly, no doubt the whole squadron would have been destroyed.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:On the 8th of February Lord John Russell brought forward the paragraph of the Speech relating to agricultural distress, and moved for a select committee to inquire into the causes of the depression of the agricultural interest, although he confessed that he did not anticipate any satisfactory result from the investigation. In this the noble lord did not miscalculate, for after sitting for eight months the committee could not agree to any report, and all the benefit they conferred upon the public was an outline of the evidence which was laid before the House at the end of the Session. On the 9th and the 12th the same Minister submitted three measures to the House, which were passed into law this Sessionnamely, a Bill for the Commutation of Tithes in England; a Bill for a General Registration of Marriages, Births, and Deaths; and another for the amendment of the Law of Marriage. On the 16th of this month Mr. Hardy brought before the House of Commons the case of Mr. O'Connell and Mr. Raphael. The latter gentleman was one of the sheriffs of London, and he wished to represent an Irish constituency. Mr. O'Connell thought it was possible to get him in for the borough of Carlow; but he warned him that the expenses would be 2,000, and that this sum should be deposited in a bank as a preliminary, "say 2,000." It was alleged that this was a corrupt bargain, and Mr.[401] O'Connell was accused of selling a Parliamentary seat. Mr. Hardy, therefore, moved for a select committee to investigate the transaction. The committee was obtained, and the result was a complete acquittal of Mr. O'Connell. So strong, however, was the feeling against him that no less than sixty members of Brooks's Club resigned, having failed to procure his expulsion.
ONE:Before the Irish affairs were done with, Pitt moved for leave to bring in his promised Reform Bill. If Pitt were still desirous of reforming Parliament, it was the last occasion on which he showed it, and it may reasonably be believed that he introduced this measure more for the sake of consistency than for any other purpose. He had taken no steps to prepare a majority for the occasion; every one was left to do as he thought best, and his opening observations proved that he was by no means sanguine as to the measure passing the House. "The number of gentlemen," he said, "who are hostile to reform are a phalanx which ought to give alarm to any individual upon rising to suggest such a motion." His plan was to transfer the franchise from thirty-six rotten boroughs to the counties, giving the copyholders the right to vote. This plan would confer seventy-two additional members on the counties, and thus, in fact, strengthen the representation of the landed interest at the expense of the towns; and he proposed to compensate the boroughs so disfranchised by money, amounting to 1,000,000. Wilberforce, Dundas, and Fox spoke in favour of the Bill; Burke spoke against it. Many voted against it, on account of the compensation offered, Mr. Bankes remarking that Pitt was paying for what he declared was, in any circumstances, unsaleable. The motion was lost by two hundred and forty-eight against one hundred and seventy-four.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:Meanwhile the Whigs were anxious to add fresh security to their own lease of office. At the last election they had procured the return of a powerful majority; but two years out of the triennial term had expired, and they looked with apprehension to the end of the next year, when a dissolution must take place. They were aware that there were still strong plottings and secret agitations for the restoration of the banished dynasty. By both the king and his Ministers all Tories were regarded as Jacobites, and it was resolved to keep them out of office, and, as much as possible, out of Parliament. They had the power in their own hands in this Parliament, and, in order to keep it, they did not hesitate to destroy that Triennial Act for which their own party had claimed so much credit in 1694, and substitute a Septennial Act in its place. They would thereby give to their own party in Parliament more than a double term of the present legal possession of their seats. Instead of one year, they would be able to look forward four years without any fear of[33] Tory increase of power through a new election. On the 10th of April, Devonshire, Lord Steward of the Household, moved the repeal of the Triennial Act, long lauded as one of the bulwarks of our liberties, under the now convenient plea that it had been "found very grievous and burthensome, by occasioning much greater and more continued expenses in order to elections of members to serve in Parliament, and more lasting heats and animosities amongst the subjects of this realm than ever were known before the said clause was enacted."
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:The style of St. Paul's, and, indeed, of all Wren's churches, is neither Grecian nor Gothic, but Italian, influenced by the fashion which Bernini, the Italian architect of Louis XIV., had introduced into France. It is a class of architecture of which the Grecian is the basis, but which is so freely innovated upon as to leave little general resemblance. In its different parts we have columns and pilasters of every Grecian and, indeed, Roman order, pediments, peristyles, architraves, and friezes, mingled up with windows of all sorts, and all kinds of recesses and projections, the fa?ades and intercolumniations ornamented with festoons, and wreaths, and human masks, and the whole surmounted by a great Eastern dome, and by campaniles partaking of[159] all the compilations of the main buildings. St. Paul's itself is a noble building, notwithstanding the manifest gleanings from the antique and the medi?val, and their combination into a whole which has nothing original but their combination into one superb design. Besides St. Paul's, the rest of Wren's churches are disappointing, and we cannot avoid lamenting that he had lost the sense of the beauty of Gothic architecture, especially when we call to mind the exquisite churches of that style which adorn so many of the Continental cities. Whilst the exteriors of Wren's churches show heavily in their huddled-up situations in London streets, their interiors, in which much more of the Grecian and Roman styles is introduced, are equally heavy, and wanting in that pliant grace which distinguishes the interiors of Gothic cathedrals. Perhaps the noblest work of Wren next to St. Paul's is Greenwich Hospital, which is more purely Grecian, and therefore displays a more graceful and majestic aspect. The Palace of Hampton Court, attached to the fine old Tudor pile of Cardinal Wolsey, is a great square mass, in which the Dutch taste of William is said to have set aside Wren's original design. But surely William did not compel him to erect that (in such circumstances) ponderous barbarism of a Grecian colonnade in the second quadrangle of Hampton Court, attaching it to a Gothic building. In fact, neither Wren nor Inigo Jones appears to have had the slightest sense of the incongruity of such conjunctions. Jones actually erected a Grecian screen to the beautiful Gothic choir of Winchester Cathedral, and placed a Grecian bishop's throne in it, amid the glorious canopy-work of that choir. The return to a better taste swept these monstrosities away.[129]
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ONE:These mischiefs it was proposed wholly to remove by enacting that "the charge for primary distributionthat is to say, the postage on all letters received in a post town, and delivered in the same or in any other post town in the British Islesshall be at the uniform rate of one penny for each half-ounce; all letters and other papers, whether single or multiple, forming one packet, and not weighing more than half an ounce, being charged one penny, and heavier packets to any convenient limit being charged an additional penny for each additional half-ounce." And it was further proposed that stamped covers should be sold to the public at such a price as to include the postage, which would thus be collected in advance. By the public generally, and preeminently by the trading public, the plan was received with great favour. By the functionaries of the Post Office it was at once denounced as ruinous, and ridiculed as fanciful. Lord Lichfield, then Postmaster-General, said of it in the House of Lords, "Of all the wild and visionary schemes I ever heard, it is the most extravagant." On another occasion, he assured the House that if the anticipated increase of letters should be realised, "the mails will have to carry twelve times as much in weight, and therefore the charge for transmission, instead of 100,000, as now, must be twelve times that amount. The walls of the Post Office would burst; the whole area in which the building stands would not be large enough to receive the clerks and the letters." In the course of the following year (1838) petitions were poured into the House of Commons. A select Committee was appointed, which held nearly seventy sittings, and examined nearly eighty-three witnesses in addition to the officers of the department. Its report weakly recommended the substitution of a twopenny for a penny rate, but this was overruled by the Cabinet. During the Session of Parliament that followed the presentation of[465] this report, about 2,000 petitions in favour of penny postage were presented to both Houses, and at length the Chancellor of the Exchequer brought in a Bill to enable the Treasury to carry it into effect. The measure was carried in the House of Commons by a majority of 100, and became law on the 17th of August, 1839. A new but only temporary office under the Treasury was created, to enable Mr. Hill to superintend (although, as it proved, with very inadequate arrangements) the working out of his plan. The first step taken was to reduce, on the 5th of December, 1839, the London district postage to one penny, and the general inland postage to fourpence, the half ounce, except as respected places to which letters were previously carried at lower rates, these rates being continued. On the 10th of January, 1840, the uniform penny rate came into operation throughout the United Kingdom; the scale of weight advancing from one penny for each of the first two half-ounces, by gradations of twopence for each additional ounce or fraction of an ounce, up to sixteen ounces. The postage was to be prepaid, or charged at double rates, and Parliamentary franking was abolished. Postage stamps were introduced on the 6th of May following. The facilities of despatch were soon afterwards increased, especially by the establishment of day mails. But on the important points of simplification in the internal economy of the Post Office, with the object of reducing its cost without diminishing its working power, very little was done. For the time being the loss incurred by the change was more than 1,000,000.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:When the Peers assembled on the 7th it became quite evident that in allowing the Bill to go into committee they were only practising a man?uvre. In the first place they wished to prevent the creation of peers, and in the second they were resolved to mutilate the Bill in committee. They were aware that they had the sympathy of the king in this plot, and that he would have been glad of their success, irritated as he was by the coercion and pressure put upon him by his Ministers. The first step was taken by Lord Lyndhurst, who proposed in committee to defer the consideration of the disfranchising clauses till the enfranchising clauses had been considered. "Begin," he said, "by conferring rights and privileges, by granting boons and favours, and not by depriving a portion of the community of the privileges which they at present enjoy." This ostentatious preference of boons and favours for the people, postponing disfranchisement to enfranchisement, ringing changes on the words, was a mere artifice, but it was at once seen through by the indignant people. Lord Grey and Lord Brougham promptly exposed the attempted imposition; the former hoped the noble lords would not deceive themselves. He would not say that the proposal was insidious, but its object was utterly to defeat the Bill. He declared that if the motion were successful it would be fatal to the whole measure. It would then be necessary for him to consider what course he should take. He dreaded the effect of the House of Lords opposing itself, as an insurmountable barrier, to what the people thought necessary for the good government of the country. The noble earl's warning was on this occasion disregarded. The House being in committee proxies could not be counted, and the amendment of Lord Lyndhurst was carried after an angry debatecontents, 151; non-contents, 116; majority, 35. This division put a sudden stop to the proceedings in committee. Lord Grey at once proposed that the chairman should report progress, and asked leave to sit again on the 10th. Lord Ellenborough endeavoured to dissuade him from this course, and proceeded to give a description of the measure which he was prepared to substitute for the Ministerial Bill, and which he presumed to hope would be satisfactory to the country. This was a critical moment in the destiny of England, and the awful nature of the crisis seemed to be felt by all present, except those who were blinded by faction. Lord Grey had now but one alternative, a large creation of peers or resignation. With a majority against him in the Lords so refractory, nothing could be done; but the king declined to create the fifty peerages which the Ministry demanded. Accordingly, on Wednesday,[350] the 9th of May, the resignation of the Ministers (and the king's acceptance of it) was formally announced by Lord Grey in the House of Lords, and by Lord Althorp in the House of Commons. Lord Ebrington immediately rose, and gave notice that he would next day move a call of the House, and then an Address to his Majesty on the present state of public affairs. In the course of the debate which ensued, attempts were made by Mr. Baring and Sir Robert Peel to excite sympathy for the Lords, as taking a noble stand against the unconstitutional pressure upon the king for the creation of peers, but in vain. Neither the House of Commons nor the country could be got to give them credit for any but the most selfish motives. They considered their obstinacy to be nothing better than the tenacity of the monopolists in power. Mr. Macaulay indignantly denounced their inconsistency in pretending that they wished to carry a measure of Reform. The influence of the Crown, always powerful, was visible in the division on Lord Ebrington's motion. The "ayes" were only 288 instead of the 355 that carried the third reading of the Reform Bill. There were evidently many defaulters; but woe to them at the next general election! Rigid scrutiny was instituted, and a black list made out of those who had deserted their constituents on this momentous question. In the meantime the most angry remonstrances came to absent members from their constituents. The motion, however, was carried by a majority of 80. It was evidently a relief to the king to get rid of the Whigs; and he knew so little of the state of public feeling as to suppose that a modified Reform measure, a mere pretence of Reform, would satisfy the country. He therefore sent for Lord Lyndhurst in order to consult him, assigning the reason, that being now Chief Baron, he was removed from the vortex of politics, although he had led the Opposition in their successful attack upon the Ministerial measure. The first thing Lord Lyndhurst did was to wait upon the Duke of Wellington and Sir Robert Peel, to both of whom he stated the views of the king. His Majesty insisted that some extensive measures of Reform should be carried. "My advice to the king," said the Duke, "was not to reappoint his late Ministry, nor was it to appoint myself. I did not look to any objects of ambition. I advised him to seek the assistance of other persons well qualified to fill the high situations of the State, expressing myself willing to give his Majesty every assistance, whether in office or out, to enable him to resist the advice which had been given him." The Premiership was offered to Sir Robert Peel, but he peremptorily declined to take such a perilous position, declaring that "no authority nor example of any man, nor any number of men, could shake his determination not to accept office, under existing circumstances, upon such conditions." On the 12th of May the Duke undertook to form an Administration, taking the post of Prime Minister himself. Mr. Manners Sutton was to be leader of the Commons, Lord Lyndhurst Chancellor, and Mr. Baring Chancellor of the Exchequer. For five days the courageous Duke was engaged in a desperate effort to form a Cabinet. But no sooner was it known throughout the country than a terrific storm of popular fury burst forth, which threatened to blow down the House of Peers and sweep away the Throne. The king, from being the popular idol, became suddenly an object of popular execration. The queen, who had also been a great favourite with the people, attracted a large share of the odium excited against the Court. It was understood that her influence had much to do in causing the king to desert Lord Grey, and to break faith with him with regard to the creation of peers. The king and queen were groaned at and hissed, and pursued with tremendous noises by the people, while passing through the town of Brentford. Dirt was hurled at the royal carriage; and if the military escort had not kept close to the windows, it is probable their majesties would have sustained personal injury. Along the road to London the people expressed their feeling in a similar manner; and when the carriage entered the Park the mob saluted their majesties with yells and execrations of every description.
FORE:Lord Goderich acted with great humility. In a letter to the Duke of Buckingham, shortly after his resignation, he expressed his willingness to serve under the Duke of Wellington, though it might certainly be a matter of doubt with him how far, in existing circumstances, he could with credit accept office. But as the Government was to rest upon a broad basis, and was not to oppose the principles he had always advocated, he was ready to consider favourably any offer that might be made to him. The task which Wellington had undertaken was a most[262] difficult one, considering the nature of the questions that agitated the public mind, and the course which he had adopted in reference to them. The new Government was announced on the 25th of January. It retained several members of the Goderich Ministrynamely, Lord Dudley, Mr. Huskisson, and Mr. Herries. The Duke of Wellington was Premier, Mr. Goulburn Chancellor of the Exchequer, Lord Aberdeen Chancellor of the Duchy of Lancaster, and Lord Ellenborough Privy Seal. Mr. Canning's widow was created a viscountess, with a grant of 6,000 a year, to be enjoyed after her death by her eldest son, and, in case of his death, by her second son. The former was in the navy, and perished accidentally soon after his father's death. The second son, to whom the family honours descended, was the Governor-General of India during the most memorable crisis in the history of that empire. The grant was opposed by Lord Althorp, Mr. Hume, and Mr. Banks, but was carried by a majority of 161 to 54.
Published Aug 30.
TWO:The war in Afghanistan was alluded to in the Royal Speech, at the opening of the Session of 1843, in terms of congratulation at the complete success that had attended the recent military operations in that country, owing to the high ability with which they had been directed, as well as the constancy and valour of the European and native forces, which had established, by decisive victories on the scenes of former disasters, the superiority of her Majesty's arms, and had effected the liberation of the British subjects that had been held in captivity. This, therefore, is the proper time to relate briefly the incidents of that war, some of which are full of romantic interest. About the year 1837 the attention of the British[494] Government in India was attracted by the conduct of certain supposed agents of Russia, in the countries to the west of the Indus. The Russian ambassador, Simonitch, was urging the Shah to lay siege to Herat, "the key to India," and the place was soon closely invested. It was saved by the fortuitous presence in the town of a gallant young officer of engineers, Eldred Pottinger, who rallied the inhabitants and beat off the enemy. Meanwhile, another Russian agent, Vicovitch by name, had been sent to Cabul. In order to counteract his designs, it was thought desirable to establish an alliance with the rulers of Afghanistan. With this view overtures were made to Dost Mahomed Khan through a mission headed by Alexander Burnes. These having failed, chiefly from the ill-advised interference with Burnes of the Governor-General, Lord Auckland, the British Government sought to establish a friendly power in Afghanistan by aiding the exiled prince, Shah Sujah, in another attempt to regain his throne. The step, which was condemned by numerous clear-sighted people in India, was probably forced upon Lord Auckland by the Melbourne Ministry, to whom it was recommended by the military authorities at home, among them the Duke of Wellington. The chief of Cabul had an army of 14,000 men, including 6,000 cavalry, with 40 field-pieces. His brothers held Candahar and the surrounding country, with a military force of 4,000 men and 50 guns. The British force assembled to support the claims of his opponent amounted to 28,000 men, aided by a contingent force of 6,000 Sikhs, furnished by the ruler of the Panjab, and about 5,000 troops raised by the Shah's eldest son. This combined force was called "the Army of the Indus." Under the chief command of Sir John Keane, it advanced to the town of Quetta, and thence to Candahar, which was occupied without opposition; and there, on the 8th of May, 1839, Shah Sujah was solemnly enthroned. After this the march was resumed towards Cabul. The fortress of Ghuznee, believed by the Afghans to be impregnable, was blown up and taken by storm. The invading army reached Cabul, and on the 7th of August the restored sovereign made his public entry into his capital. Having thus accomplished its mission, the Army of the Indus returned home, leaving behind a detachment of 8,000 men. For two years Shah Sujah and his allies remained in possession of Cabul and Candahar, Dost Mahomed having surrendered after having won a partial success over the British on the 2nd of November, 1840.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:
Published Aug 28.
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Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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The Emigrants had continued to flock to Coblenz, and their number, with their families, now amounted to nearly one hundred thousand of the most wealthy and influential class in France. They continued to make preparations for war, and it is no wonder that the people of France beheld their menacing attitude with uneasiness. Though the king publicly wrote letters to the Emigrants, desiring them to return to their country, and employ themselves as good citizens under the Constitution, there was a strong suspicion that he privately gave them different advice. That the king did maintain a secret correspondence with some of the insurgents is certain; but it is neither proved, nor does it appear probable, that he sanctioned their intention of making war on the country. But their obstinate absence drove the Assembly now to such severe measures against them as compelled Louis to exercise his veto in their favour, and he thus destroyed his popularity with the public, and caused himself to be considered as really in league with the Emigrants. Nevertheless, it was the advice of all the king's Ministers, as well as it appears to have been his own feeling, that they should return, for they[388] might have added immensely to the influence in favour of the throne. Louis, therefore, again exhorted the Emigrants to return; but they continued inflexible. He next wrote to the officers of the army and navy, deploring the information that he had received that they were quitting the service, and that he could not consider those his friends who did not, like himself, remain at their posts; but this was equally ineffectual, and the Minister of War reported to the Assembly that one thousand nine hundred officers had deserted. The Assembly was greatly incensed; the Girondists deemed it a good opportunity to force the king to deal a blow at the nobility and at his own brothers. On the 20th of October Brissot ascended the tribune, and demanded measures of severity against the Emigrants. At the close of the debate a decree was passed requiring the king's brothers to return to France within three months, on pain of forfeiting all their rights as citizens, and their claims as princes on the succession to the Crown. On the 9th of November a second decree was passed, declaring that all Frenchmen assembled on the frontiers were suspected of conspiracy against the country; that all such as should continue there till the 1st of January should be treated as traitors; that princes and public functionaries should become amenable to the same punishments; that the incomes of all such Emigrants, from lands, moneys, or offices, should from the present moment be sequestrated; that a court should be appointed in January to try them; and that any Frenchman, after this, crossing the frontiers, or found guilty of endeavouring to seduce the people from their allegiance, should be put to death.
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