ONE:Under each plate, a large square cut out of a banana leaf serves as a finger-napkin. Innumerable are the dishes of sweetmeats made with ghee (clarified butter), the scented ices, the highly-coloured[Pg 18] bonbons; while the young couple walk round the rooms, and hang garlands of flowers about the necks of the feasters.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:In the spacious harbour, where a whole fleet of steamships lies at anchor, a swarm of decked boats are moving about, sober in colour, with the bows raised very high in a long peak, and immense narrow sails crossed like a pair of scissors, and resembling a seagull's wings.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:In front of us were men loaded with bundles or with children; old women gasping as they leaned on long staves; chattering women with green or pink or white veils, their arms full of sheaves of flowers. By each little templebetween which there are[Pg 71] kiosks, sheltering innumerable grinning idolstrees grow, and under their shade the pilgrims break the climb with a short rest. In a palankin, carried by two men, a slim woman's figure was borne past, in a pink gauze dress spangled with silver; her feet and hands, beringed with silver and gold, were exquisitely delicate. For an instant her veil blew aside, showing her face, rigid with horrible white leprosy, only her almond-shaped black eyesbeautiful eyeswere alive with intense brilliancy, full of unfathomable woe.
ONE:
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:The same ubiquitous terminus on a sandy plain, remote from everything; then a drive jolting through bogs, and we reached the dirty, scattered town crowded with people who had collected round a sort of fair with booths for mountebanks, and roundabouts of wooden horses.When I went away home to the fort, where I was living with my friend Lieutenant F, the sentinel's challenge, the tall grey walls casting sharp shadows on the courtyard silvered with moonlight, and another sentry's cry; and still, in contrast with the cheerful evening, I could remember nothing but the tonga post-horsea thing so frequent in this land of fanatics, so common that no one gives it more than a passing thought.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:There are women, too, in the throng of men, but fewer in number. Parsee ladies, draped in light sarees of pale-hued muslin bordered with black, which shroud them entirely, being drawn closely over the narrow skirt, crossed several times over the bosom, and thrown over the right shoulder to cover the head and fall lightly on the left shoulder. Hindoo women, scarcely clothed in red stuff, faded in places to a strong pink; a very skimpy bodice, the chol, embroidered with silk and spangles, covers the bust, leaving the arms and bosom free; a piece of thin cotton stuff, drawn round the legs and twisted about the waist, covers the shoulders and head, like a shawl. On their wrists and ankles are silver bangles; they have rings on their fingers and toes, broad necklaces with pendants, earrings, and a sort of stud of gold or copper, with coloured stones, through the left nostril. They go barefoot, pliant[Pg 8] forms avoiding the jostling of the crowd, and carrying on their head a pile of copper pots one above another, shining like gold, and scarcely held by one slender arm with its bangles glittering in the sun. The tinkle of the nanparas on their ankles keeps time with their swinging and infinitely graceful gait, and a scent of jasmine and sandal-wood is wafted from their light raiment. Moslem women, wrapped from head to foot in sacks of thick white calico, with a muslin blind over their eyes, toddle awkwardly one behind the other, generally two or three together. Native children beg, pursuing the passenger under the very feet of the horses; their sharp voices louder than the hubbub of shouts, bells, and gongs, which exhausts and stultifies, and finally intoxicates the brain.Beyond these ruins, at the end of a long avenue bordered with tamarind trees, beyond an artificial lake, is the tomb of Shah Alam. A wide marble court; to the right a mosque with three ranks of columns; above, a massive roof crowned with a[Pg 56] bulbous dome, flanked by fragile minarets. The fountain for ablutions in the midst of the court is surmounted by a marble slab supported on slender columns. To the left, under the shade of a large tree, is the mausoleum of marble, yellow with age, looking like amber, the panels pierced with patterns of freer design than goldsmith's work.

FORE:Birds, green, red, black, and gold-colour, fluttered gaily among the palms, the bamboos as tall as pine trees, the baobabs and mango trees; butterflies with rigid tails and large wings beating in uncertain flight, floated over the bright verdure flecked with sunshine. Round one pagoda, towering over a wretched village that lay huddled in the shade of its consecrated walls, a proud procession of stone bulls stood out against the sky, visible at a great distance in clear outline through the heated, quivering air.
Published Aug 30.
TWO:The fort, rising from a rock wall of rose-red sandstone, is reached by a series of drawbridges and bastions, now no longer needed and open to all comers.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:Below one of the palaces is a huge statue of Vishnu Bhin in a reclining attitude, daubed with ochre, the face flesh-colour and white; a statue which is carried away every year by the floods and restored every year in its pristine grossness.
Published Aug 28.
TWO:In the side streets the natives lay sleeping on the bare earth in the coolness of night. On every house were the spots of red paint that told how many of the inhabitants had died of the plague;[Pg 304] and the smaller the house the closer were the dabs of paint, almost framing the door with a chain of red spots.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
CRAFTED IN NEW YORK, USA.
And then, under the verandah, the accused were brought up: an old man and a youth, father and son, both superbly handsome, very tall, erect, haughty, in spite of the hustling of the armed men and the heavy chains that weighed on them; and after bowing low to the judge they stood towering above the crowd of witnesses, soldiers, and native functionaries, in magnificent dignity and calm indifference.
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