
FORE:Broad streets crossing each other at right angles; houses, palaces, archways flanked by towers, and colonnades, all alike covered with pink-washed plaster decorated with white. And all the buildings have the hasty, temporary appearance of a town run up for an exhibition to last only a few months.
Published Aug 28.
TWO:All the sick were sudras, Hindoos of the lowest caste. All the rest, Brahmins, Kshatriyas, Vaisiyas, would rather die at home, uncared for, than endure the promiscuous mixture of caste at the hospital, and contact with their inferiors. Even the sudras are but few. There is an all-pervading dread of a hospital, fostered by Indian bone-setters and sorcerers, stronger even than the fear of the pestilence; the people hide themselves to die, like[Pg 33] wounded animals, and their relations will not speak of an illness for fear of seeing anybody belonging to them taken to the hospital.In the hotel compoundmore absurd than all the rest, lost in a waste of open land beyond the seething native townthere was a swarm of coolie servants, their wives and their children, who played all day at climbing about the coaches put up under the trees. And, without ceasing, a maddening hubbub of laughter and crying came up from this litter of brats, more weariful than the silence of vacancy all around.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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