ONE:In the middle of a large garden outside the town was the visitors' bungalow, the divan, where the prince's prime minister received us, and made us welcome on behalf of his master. Hardly were we seated when in came the Rajah, driving two wonderful horses drawing a phaeton. Dressed in a long black coat over very narrow trousers of white muslin, Gohel Sheri Man Sinjhi wore a turban, slightly tilted from the left side, and made of hundreds of fine pale green cords rolled round[Pg 65] and round. The Prince of Morvi, and another of the Rajah's cousins, followed in perfectly appointed carriages, drawn by thoroughbreds. Last of all, carried by an attendant from her landau to the large reception-room where we sat gravely in a circle, came a little princess of seven years old, the Rajah's daughter. Enormous black eyes with dark blue lights, her tawny skin a foil to her jewels, and the gold and silver embroidery of a little violet velvet coat open over a long tunic of green silk, trousers of pink satin, and yellow leather slippers. A plum-coloured cap, worked with gold trefoils, was set very straight on her black hair; she wore, in her ears, slender rings of gold filigree, and had a nose-stud of a fine pearl set in gold. She stood between her father's knees, squeezing close up to him with downcast eyes, never daring to stir but when we seemed to be paying no heed to her.
We believe ideas come from everyone, everywhere. In fact, at BlackTie, everyone within our agency walls is a designer in their own right. And there are a few principles we believe—and we believe everyone should believe—about our design craft. These truths drive us, motivate us, and ultimately help us redefine the power of design. We’re big believers in doing right by our neighbors. After all, we grew up in the Twin Cities and we believe this place has much to offer. So we do what we can to support the community we love.
Over the past four years, we’ve provided more than $1 million in combined cash and pro bono support to Way to Grow, an early childhood education and nonprofit organization. Other community giving involvement throughout our agency history includes pro bono work for more than 13 organizations, direct giving, a scholarship program through the Minneapolis College of Art & Design, board memberships, and ongoing participation in the Keystone Club, which gives five percent of our company’s earnings back to the community each year.
ONE:In the evening calm, the silence, broken only by the yelling of the jackals, weighed heavy on the spirit; and in spite of the twinkling lights and the village at our feet, an oppressive sense of loneliness, of aloofness and death, clutched me like a nightmare.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:[Pg 94]Many hapless creatures here suffer from elephantiasis, and even quite little children are to be seen with an ankle stiffened, or perhaps both the joints ossified; and the whole limb will by-and-by be swollen by the disease, a monstrous mass dreadfully heavy to drag about. Other forms of lupus affect the face, and almost always, amid a crowd watching[Pg 138] some amusing performance, a head suddenly appears of ivory whiteness, the skin clinging to the bone or disfigured by bleeding sores.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:These gentlemen of the Civil Service would put in an appearance "now and then"the eternal "now and then" that answers every question in India. They stepped out of a buggy, walked quickly round, had seen, and were gone again in a great hurry to finish some important work for the next European mail.The actors spoke their parts like lessons, with a gesture only now and then, and invariably wrong;[Pg 229] and they all spoke and sang through the nose in an irritating voice pitched too high.
ONE:
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:In the bazaar a light, glossy cheetah was being led round for an airing. The beast had on a sort of hood of silk stuck with peacock's feathers, which its keeper pulled down over its eyes when it saw a prey on which it was eager to spring; and with its eyes thus blinded, it would lick the hand that gave it an anna with a hot tongue as rough as a rasp.The sultana's mosque is quite small, of translucent milky-white marble, and close by it is a[Pg 208] red wall, hardly pierced by a narrow window with a stone screen, behind which Shah Jehangir was kept a prisoner for seven years.
FORE:
Mike combines an expert technical knowledge with a real eye for design. Working with clients from a wide range of industries, he fully understands client objectives when working on a project, large or small.
FORE:On the shore, on the steps in front of the temples and round the holy images, in short, everywhere on this day, red powder was sprinkled to inaugurate[Pg 179] the month just beginning; a beggar, to secure the favour of the gods, had smeared his head and hands with it."How much for this stuff?"
Tim is an experienced marcoms practitioner and manages projects from inception to delivery. He understands the synergy between great design and commercial effectiveness which shines through on every project.
FORE:The ugliest of these palaces is that of the Maharajah, with galleries of varnished wood, of which the windows overlooking the river are filled with gaudy stained glass. In the garden is a pagoda painted in crude colours crowned with a gilt cupola; the zenana has bright red walls striped with green, and in the grounds there is a cottage exactly copied from a villa in the suburbs of London.The morning mist shrouds everything; the scene insensibly passes through a series of pale tints, to reappear ere long in the clear rosy light, which sheds a powdering of glowing gold on the broad roadstead of Bombay.
Be a creative director is a hard task, but Michele loves what she does. Her combination of knowledge and expertise is an important pillar in our agency.
FORE:In the street were bayadres, and women at every window, the pretty faces brightly illuminated, the plainer in a skilfully subdued light. The sound of tom-toms and pipes could be heard, and the guttural, quavering song of a dancing beauty performing for some amateur; quite young boys were wandering about the street, almost children, all in white. Where the roads met, a mosque was illuminated in honour of this month of Ramadan, and the believers were trooping out in a crowd.
Jaye began making websites when animated logos and scrolling text were cool, but has since found a love for simplicity, creating websites that are a pleasure to browse. Monkey Island Fan.
ONE:Then an elder of the family deliberately lights the first firea lamp hanging in the vestibule; and as soon as they see the flame the High Dastour and all those present bow in adoration with clasped hands. The bridegroom and the priest go into the house and have their hands and faces washed; then, preceded by the band and followed by all the guests, they proceed to the home of the bride.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:On the river-bank were some eagles devouring a dead beast. One of them fluttered up, but came back to the carrion, recovering its balance with some difficulty, its body was so small for its large, heavy wings. Then they all rose together straight into the air with slow, broad wing-strokes, smaller and smaller, till they were motionless specks against the sky, and flew off to vanish amid the snowy peaks.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:An old-world Indian city with nothing of modern flimsiness and tinsel. The arcades and balconies of the houses in the bazaar are carved out of solid wood, polished by ages to tones of burnished steel and warm gold. Copper nails in the doors shine in the sun. Along the quiet streets, where nothing passes by but, now and then, a slow-paced camel, Hindoos make their way, draped in pale pink, or in white scarcely tinged with green or orange colour; little naked children, with necklaces, bangles and belts of silver, looking like ribbons on their bronze skin. In front of the shops is a brilliant harmony of copper, sheeny fruits, and large pale green pots. A glad atmosphere of colour surrounds the smiling people and the houses with their old scorched stones.Dewani Khas, the great hall of audience, on columns open on all sides to the sky and landscape, overlooks a pit about thirty paces away where tigers and elephants fought to divert the sultan and his court. At the threshold is a large block of black marblethe throne of Akbar the Great. At the time of the incursion of the Jats, who drove the emperor from his palace, as soon as the usurper took his seat, the stone, the legend tells, split and shed blood; the iridescent stain remains to this day.
FORE:In the evening at Byculla, in the street of the disreputable, in front of a house hermetically closed, and painted with a round red spot for each person who had died there, a fire of sulphur was burning with a livid glow. Only one gambling-house tried to tempt customers with a great noise of harmonium and tom-toms; and from a side street came a response of muffled tambourines and castanets. First the dead, wrapped in red stuff and tied to a bamboo, and then the procession turned into the lighted street. White shapes crowded by, vanishing at once, and the harmonium again rose above the silence with its skipping tunes, and the tom-toms beating out of timeand attracted no one.
Published Aug 30.
TWO:
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:The train, now travelling northwards again, ran for a long way across the scorched plain through groves of dead trees and sandhills covered with lichen, till, in the golden sunset close to Gwalior, suddenly, at the foot of a hill, we came upon the greenery of fine parks with palaces rising above cool marble tanks.Further away was one of the famine-campsestablished all over Indiato afford the means of earning a living to those whom the scourge had driven from their native provinces.
Published Aug 28.
TWO:THE ENDDewani Khas, the great hall of audience, on columns open on all sides to the sky and landscape, overlooks a pit about thirty paces away where tigers and elephants fought to divert the sultan and his court. At the threshold is a large block of black marblethe throne of Akbar the Great. At the time of the incursion of the Jats, who drove the emperor from his palace, as soon as the usurper took his seat, the stone, the legend tells, split and shed blood; the iridescent stain remains to this day.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
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Two more murders; one a squalid business with no motivea man killed as he was on his way to gather his rice-harvest. Sixteen hill-men attacked him at once, riddling the body with bullets.
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