
FORE:At the end of the court, over which enormous bread-fruit trees cast a cool shade, above some steps and a marble terrace where some musicians were performing, stands the holy spot which we dared not go near. In the dim light we could see a square object, red embroidered in goldthe couch of Ram-Royand hanging to the wall a silver curtain. All this, though perhaps it is but tinsel, looked at a distance and in the shadow like brocade and magnificent jewels. Round the main building there are four kiosks dedicated to the Guru's four wives.
Published Aug 30.
TWO:Next day was kept as the spring festival. Every man had a rose stuck into his turban, and a shirt embroidered in gold on the shoulders and breast. The women appeared in stiff and gaudy veil cloths, bedizened with trumpery jewellery. Everybody was gay; a little excited towards evening by arrack, and dancing, and singing to the eternal tom-toms. Even the fiercest men from the hills, with black[Pg 279] turbans and enormously full calico trousers that once were white, and shirts embroidered in bright silks, had set aside their ferocious looks and stuck roses in their pugarees, smiling at those they met.At the end of the passage was a sort of den, where, through the open door, I caught sight of a marvellous Indian hanging of faded hues on a pale ground, hidden in places by stains; the noble pattern represented a peacock spreading his tail between two cypresses.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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