
FORE:As we returned past a villagea hamlet of houses gathering round a well surmounted by a kiosk shading a gaudy idol crowned with red[Pg 176] pinksa perfectly naked fakir, his straight black hair bound twice round his head like a turban, stood basking in the sun, leaning against a wall, and chanting in a rapid monotone, while two babies, under the shade of a fan-palm leaf, stared up at him and sucked their thumbs.Then follow more trays with tufts of jasmine stuck into the heart of a pink rose; and as the guest takes one of these bouquets the servant sprinkles first the flowers and then him with rose-water.
Published Aug 30.
TWO:High on a hill, one with the rock, are built the temples, up to which is a flight of steps hewn in the stone itself. At every stage, or nearly, are little shrines with images of Ganesa, the elephant-headed god, or of Ananta, the sacred serpent, decked with flowers, the mindi flower, which has[Pg 108] a strong scent of pepper. In some places the whole temple, as vast as a cathedral, is hewn out of the hillside; the columns in elaborate and intricate patterns, the niches and altars wrought with inconceivable toil and patience, not a scrap added or stuck on. In the dim distance is a huge red statue of Siva, wreathed with flowers.The morning mist shrouds everything; the scene insensibly passes through a series of pale tints, to reappear ere long in the clear rosy light, which sheds a powdering of glowing gold on the broad roadstead of Bombay.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More