
FORE:Outside the town the carriage went on for a long time through a poverty-stricken quarter, and past plots of ground dug out for the erection of factories. Fragile flowers, rose and lilac, bloomed in the shade of banyans and palm trees. Hedges of jasmine and bougainvillea, alternating with rose trees, scented the air. Then we came to Parel, a suburb where, in a spacious enclosure, stands the hospital for infectious diseases. It is a lofty structure of iron, the roof and walls of matting, which is burnt when infected with microbes, and which allows the free passage of the air. In spite of the heat outside it was almost cool in these shady halls.A long train of wailing women, loud in lamentation, came slowly out of a house where one lay dead whom they had just been to look at, on their way now to wash their garments, defiled by contact with the body. But all dressed in red, with gaudy embroidery in yellow, white, and green, and large spangles of looking-glass glittering in the sun, they did not look much like mourners.
Published Aug 30.
TWO:The morning mist shrouds everything; the scene insensibly passes through a series of pale tints, to reappear ere long in the clear rosy light, which sheds a powdering of glowing gold on the broad roadstead of Bombay.We reached the top of the hill, the sacred enclosure of the Ja?n temples. A stoppage again and a fresh dispute. The priests would not admit within the temples our soldiers, who wore shoes,[Pg 72] belts, and gun-straps made of the skins of dead beasts. The sowars wanted to go on, declaring that they would take no orders from "such men, priests with dyed beards, dressed in red flannel, with their turbans undone and heated with rage."
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:
Published Aug 28.
TWO:
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More