ONE:There, again, they all sit down in the garden. The same little packets of betel, only wrapped in gold leaf, are offered to the company, and bunches of chrysanthemum sprinkled with scent.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:At Jan the pagodas are of red stone. The largest, conical in shape, covers with its ponderous roof, overloaded with sculptured figures of gods and animals, a very small passage, at the end of which two lights burning hardly reveal a white idol standing amid a perfect carpet of flowers. Round the sacred tank that lies at the base of the[Pg 45] temple, full of stagnant greenish-white water, are flights of steps in purple-hued stone; at the angles, twelve little conical kiosks, also of red stone and highly decorated, shelter twelve similar idols, but black. And between the temples, among the few huts that compose the village of Jan, stand Moslem mausoleums and tombs. Verses from the Koran are carved on the stones, now scarcelyl visible amid the spreading briars and garlands of creepers hanging from the tall trees that are pushing their roots between the flagstones that cover the dead.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
ONE:
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:The walls are covered with bas-reliefs carved in the rock, the roof adorned with architraves of stone in infinite repetition of the same designs. The stone is grey, varied here and there with broad, black stains, and in other spots yellowish, with pale gold lights. Some of the sculpture remains still intact. The marriage of Siva and Parvati; the bride very timid, very fragile, leaning on the arm of the gigantic god, whose great height is crowned with a monumental tiara. Trimurti, a divinity with three faces, calm, smiling, and fiercethe symbol of Siva, the creator, the god of mercy, and of wrath. In a shadowed corner an elephant's head stands outGanesa, the god of wisdom, in the midst of a circle of graceful, slender, life-like figures of women. Quite at the end of the hall, two caryatides, tall and elegant, suggest lilies turned to women. In the inner sanctuary, a small edifice, with thick stone walls pierced with tiny windows that admit but a dim light, stands the lingam, a cylinder of stone crowned with scarlet flowers that look like flames in the doubtful light; and in deeper darkness,[Pg 22] under a stone canopy, another such idol, hardly visible. The Brahman priests are constantly engaged in daubing all the statues of these divinities with fresh crimson paint, and the votaries of Siva have a spot of the same colour in the middle of the forehead. Two lions, rigid in a hieratic attitude, keep guard over the entrance to a second temple, a good deal smaller and open to the air, beyond a courtyard, and screened with an awning of creepers.All round the sanctuary, in niches under a square cloister, are three hundred and fifty alabaster Buddhas, all alike, with the same jewel in their forehead, and on their shoulders and round their bodies[Pg 61] gold bands set with imitation gems and cut glass. An old woman, who had come thither at daybreak, had prayed to each of these Buddhas; to each she had offered up the same brief petition, she had struck the three bells on her way, and she was now in the sanctuary, calling out a prayer while beating a gong that hangs from the arch. Meanwhile other worshippers were murmuring their invocations prostrate before the jewelled Buddha.

This project was crafted for Some Name corp. Detail here a little about your job requirements and the tools used. Tell about the challenges faced and what you and your team did to solve it.
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ONE:We met a native on horseback; a pink turban and a beard also pink, with a round patch of intensely black skin about his mouthwhite hair dyed with henna to make it rose-colour; and a lock of hair that showed below his turban was a sort of light, dirty green in hue, like a wisp of hay. The rider, well mounted on his horse, was deeply contemptuous of us, sitting in an ekkathe vehicle of the vulgar; and he passed close to us[Pg 268] muttering an insult in his pink beard trimmed and combed into a fan.A native judge is sitting cross-legged on a little mat in his house. A petitioner appears of the lowest caste, a Sudra. The judge, quite motionless, watches the man unfasten his sandals, rush up to him, and with a profound bow touch his feet in sign of submission. For a man of higher caste, a Vaysiya, the ceremonial is the same, only instead of running forward the visitor walks up to the judge and merely pretends to touch his slippers. Then comes a kshatriya advancing very slowly; the judge rises to meet him half-way, and they both bow.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:Beyond this point among the mountains the road seemed to vanish, to lead nowhere, lost in pale red among the red cliffs, as if it stopped at the foot of the rocky wall.

FORE:The road from Cawnpore to Gwalior makes a bend towards central India across a stony, barren tract, where a sort of leprosy of pale lichen has overgrown the white dust on the fields that are no longer tilled. There is no verdure; mere skeletons of trees, and a few scattered palms still spread their leaves, protecting under their shade clumps of golden gynerium.
Published Aug 30.
TWO:Flocks of almost tame partridges and wood-pigeons occupying the road did not fly till they were almost under the horses' feet, and all the way as we went, we saw, scampering from tree to tree, the scared little squirrels, grey with black stripes and straight-up bushy tails.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:ELLORA
Published Aug 28.
TWO:The long table was filled with officials and their wives, as happy as childrenpulling crackers at dessert, putting on paper caps, singing the latest music-hall nonsense; while outside, jackals whined, suddenly coming so close that they drowned the voices and the accompaniment on the piano.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
CRAFTED IN NEW YORK, USA.
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Fields of betel pepper, broad-leaved and fleshy, carefully enclosed with matting, were watched over by two or even three men, armed with heavy cudgels.
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