ONE: Salzdahlum, Noon, June 12, 1733.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:In the mean time, the queen and Wilhelmina, at Berlin, unconscious of the dreadful tidings they were soon to receive, were95 taking advantage of the absence of the king in seeking a few hours of social enjoyment. They gave a ball at the pretty little palace of Monbijou, on the banks of the Spree, a short distance out from Berlin. In the midst of the entertainment the queen received, by a courier, the following dispatch from Frederick William:Thus affairs continued through the winter. There were two frostbitten armies facing each other on the bleak plains. With apparently not much to be gained in presenting this front of defiance,496 each party breasted the storms and the freezing gales, alike refusing to yield one inch of ground.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:A few days after this interview, the Dutch embassador, General Ginckel, arrived with the Resolution from the English and Dutch courts, demanding that the king should evacuate Silesia. Lord Hyndford was much embarrassed, apprehending that the presentation of the summons at that time would work only mischief. He persuaded General Ginckel to delay the presentation until he could send a courier to England for instructions. In a fortnight the courier returned with the order that the Resolution was immediately to be presented to his Prussian majesty.
ONE:The king, in still very calm and measured words, rejoined, You would be right if I did not intend this desperate method for a good object. Listen to me. Great lords dont feel it in their scalp when their subjects are torn by the hair. One has to grip their own locks as the only way to give them pain.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:563 The king seemed to think it effeminate and a disgrace to him as a soldier ever to appear in a carriage. He never drove, but constantly rode from Berlin to Potsdam. In the winter of 1785, when he was quite feeble, he wished to go from Sans Souci, which was exposed to bleak winds, and where they had only hearth fires, to more comfortable winter quarters in the new palace. The weather was stormy. After waiting a few days for such a change as would enable him to go on horseback, and the cold and wind increasing, he was taken over in a sedan-chair in the night, when no one could see him.

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ONE:The king coolly replied, We must hope that they are more afraid of us than even of the gallows.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:Fritz had now attained eighteen years of age, and Wilhelmina twenty-one. Fritz was very fond of music, particularly of his flute, upon which he played exquisitely, being, however, careful never to sound its notes within hearing of his father. A celebrated music-master from Dresden, by the name of Quantz, was his teacher. He came occasionally from Dresden and spent a week or two at Potsdam, secretly teaching the young prince.67 The mother of Fritz was in warm sympathy with her son, and aided him in all ways in her power in this gratification. Still it was a very hazardous measure. The fierce old king was quite uncertain in his movements. He might at any hour appear at Potsdam, and no one could tell to what lengths, in case of a discovery, he might go in the intensity of his rage. Fritz had an intimate friend in the army, a young man of about his own age, one Lieutenant Katte, who, when Fritz was with his music-teacher, was stationed on the look-out, that he might give instant warning in case there were any indications of the kings approach. His mother also was prepared, when Quantz was at Potsdam, promptly to dispatch a messenger to her son in case she suspected his father of being about to turn his steps in that direction.

FORE:About the middle of October Wilhelmina came to Berlin to see her brothers again. Nine years had passed since her marriage, and seven since her last sad visit to the home of her childhood, in which inauspicious visit the wretchedness of her early years had been renewed by the cruelty of her reception. In211 Wilhelminas journal we find the following allusion to this her second return to Berlin:The contest between General Neipperg and myself seemed to be which should commit the most faults. Mollwitz was the school of the king and his troops. That prince reflected profoundly upon all the faults and errors he had fallen into, and tried to correct them for the future.
Published Aug 30.
TWO:
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:Judge, my dear general, if I have been much charmed with the description you give of the abominable object of my desires. For the love of God disabuse the king in regard to her. Let him remember that fools are commonly the most obstinate of creatures. Let the king remember that it is not for himself that he is marrying me, but for myself. Nay, he too will have a thousand chagrins to see two persons hating one another, and the most miserable marriage in the world; to hear their mutual complaints, which will be to him so many reproaches for having fashioned the instrument of our yoke. As a good Christian, let him consider if it is well done to wish to force people, to cause divorces, and to be the occasion of all the sins that an ill-assorted marriage leads us to commit. I am determined to front every thing in the world sooner. Since things are so, you may, in some good way, apprise the Duke of Bevern that, happen what may, I never will have her.
Published Aug 28.
TWO:CHAPTER II. LIFE IN THE PALACE.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More