ONE:Close to the monumental trophy of Khoutab is a temple with columns innumerable, and all different, overloaded with carvings incised and in relief, with large capitals; beams meet and cross under the roof, also carved in the ponderous stone, and the whole forms a cloister round a court; while in the centre, amid Moslem tombs, an iron pillar stands, eight metres high, a pillar of which there are seven metres sunk in the grounda colossal casting placed here in 317, when half the civilized world was as yet ignorant of the art of working in metal. An inscription records that "King Dhava, a worshipper of Vishnu, set up this pillar to commemorate his victory over the Belikas of Sindhu."
We believe ideas come from everyone, everywhere. In fact, at BlackTie, everyone within our agency walls is a designer in their own right. And there are a few principles we believe—and we believe everyone should believe—about our design craft. These truths drive us, motivate us, and ultimately help us redefine the power of design. We’re big believers in doing right by our neighbors. After all, we grew up in the Twin Cities and we believe this place has much to offer. So we do what we can to support the community we love.
Over the past four years, we’ve provided more than $1 million in combined cash and pro bono support to Way to Grow, an early childhood education and nonprofit organization. Other community giving involvement throughout our agency history includes pro bono work for more than 13 organizations, direct giving, a scholarship program through the Minneapolis College of Art & Design, board memberships, and ongoing participation in the Keystone Club, which gives five percent of our company’s earnings back to the community each year.
ONE:The same ubiquitous terminus on a sandy plain, remote from everything; then a drive jolting through bogs, and we reached the dirty, scattered town crowded with people who had collected round a sort of fair with booths for mountebanks, and roundabouts of wooden horses.In a consecrated hall we came to a plaster image of a camel modelled over stone. To prove that you are without sin you must be able to pass under the beast, or at least between the front legs and the girth of the belly without touching any part; and so very narrow is this little gateway of Ja?n virtue that, to preserve my character in the presence of my escort, I did not attempt it.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:One after another I made my salaam to Siva, seated on a peacock; to Ganesa, looking calm and knowing; to Parvati, riding a bull; to Siva again, this time pinning a dragon to the ground with a fork, a writhing reptile with gaping jaws and outspread wings; the same god again, with a child in[Pg 121] his arms; and again, holding his leg like a musket up against his shoulder with one of his four hands, the other three lifting a bull, a sceptre, and a trophy of weapons above his head.A funeral came pushing past me in the silence of this sleeping district: the body, wrapped in red, hung from a bamboo that rested on the bearers' shoulders. No one followed him, and the group disappeared at once in the deep gloom of the narrow alley.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
ONE:The Viharas, monasteries of cells hollowed out in the hillside, extend for more than half a mile; briars and creepers screen the entrances leading to these little retreats, a tangle of flowers and carvings.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:In another hut was a woman, brought hither yesterday with her husband, who had died that morning. She had an exquisite, long, pale face and blue-black hair. On her arms were many[Pg 35] bangles, and gold earrings glittered in her ears. For a moment she opened her large gazelle-like eyes, and then with a very sad little sigh turned to the wall, making her trinkets rattle. She was still dressed in her blue choli. A striped coverlet had been thrown over her; by her bed she had a whole set of burnished copper pans and canisters. Charmingly pretty, and not yet exhausted by the disease, which only declared itself yesterday, she was sleeping quietly, more like a being in a storybook than a plague-stricken creature, who must infallibly die on the morrow under the incapable treatment of the Hindoo "bone-setter."Only one entrance to the temple remains, built of polished red stone mingled harmoniously with marble, toned by time to a warm golden hue almost rose-colour. All the profusion of Indian design is lavished on this gateway framing the marvel erected by Pal. Tangles of interlacing letters incised and in relief, mingling with trails of flowers as lissom as climbing plants, and supporting figures of gods; while a fine powdering of white dust over the dimmed warm yellow of marble and sandstone softens yet more the carved flowers and sinuous patterns, amid which the images sit in tranquil attitudes.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:The poorhouse is about two miles from the city; it consists of a courtyard enclosed by walls, from which awnings are stretched supported on poles. And here from twelve to fifteen hundred wretched skeletons had found shelter, spectres with shoulder-blades almost cutting through the skin, arms shrunk to the bone, with the elbow-joint like a knot in the middle, and at the end hands which looked enormous and flat and limp, as if every knuckle were dislocated. Their gnarled knees projected from the fearful leanness of their legs, and the tightened skin between the starting ribs showed the hollow pit of the stomach. Men and women[Pg 192] alike were for the most part naked, but for a ragged cotton loin-cloth. And all had the same scared look in their eyes, the same grin of bare teeth between those hollow cheeks. Almost all had bleeding wounds where the bones had come through the skin.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:Flocks of almost tame partridges and wood-pigeons occupying the road did not fly till they were almost under the horses' feet, and all the way as we went, we saw, scampering from tree to tree, the scared little squirrels, grey with black stripes and straight-up bushy tails.The artist sat at work in a corner of the window, copying minutely, for the thousandth time perhaps, a Taj or a Moti Musjid. Quite unmoved while his[Pg 226] shopman displayed his wares, he worked on with brushes as fine as needles; but when, on leaving, I asked him where I could procure some colours I needed, "Then the sahib paints?" said he; and he rose at once, insisted on my taking a seat, pressed me to accept a little sandal-wood frame, as a fellow-artist, and then would positively paint my portrait.
FORE:On quitting Hyderabad, to the right and left of the iron road, the landscape was for a long way the same; rocks, that looked as if they had been piled up and then rolled over, lay in russet heaps among peaceful little blue lakes without number, breaking the monotony of the wide, scorched fields, a sheet of pure gold. At one of the stations a beggar was rattling his castanets furiously, and singing something very lively and joyous. At the end of each verse he shouted an unexpected "Oh!" just like the cry of a Paris ragamuffin.
Published Aug 30.
TWO:On entering this portal, lo, a miraculous vision! At the end of an avenue of dark cypress trees stands the tomb of Mumtaj-Mahal, a dream in marble, its whiteness, crowned by five cupolas that might be pearls, mirrored in a pool edged with pink stone and borders of flowers.[Pg 60]
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:
Published Aug 28.
TWO:In another building is the hall where the dastours say the last prayers over the dead in the presence of the relations; the body is then stripped in a consecrated chamber and abandoned to the mysteries of the tower.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
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A woman on the river-bank was flinging into the water, with devout unction, scraps of paper on which the name of Rama was written, rolled up in a paste made of flour. Not far from her another woman was praying; she stopped to wash her copper cooking-pots, then prayed again; gave her baby a bath, and then, squatting on the lowest step, prayed once more, and for a long time, after which she picked up her pots and her little one and went her way.
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