TWO:Felipa leaned against the tree under which they were, fairly protected from the worst of the storm;[Pg 101] and Cairness stood beside her, holding his winded horse. There was nothing to be said that could be said. She had lost for once her baffling control of the commonplace in speech, and so they stood watching the rain beat through the wilderness, and were silent.Two steers, locking their horns, broke from the herd and swaying an instant so, separated and started side by side across the prairie. He settled in his saddle and put his cow-pony to a run, without any preliminary gait, going in a wide circle to head them back. Running across the ground, thick with coyote and dog holes, was decidedly perilous; men had their necks[Pg 164] broken in that way every few days; but it would not have mattered to him especially to have ended so. Wherefore he did not, but drove the steers back to the herd safely. And then he returned to the monotonous sentry work and continued thinking of himself.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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